If you are a small to medium size company and selling or planning to sell products and services over the Internet and still did not try out e-Marketplace, you are simply loosing a great business opportunity!


China has already become the world factory to produce low / medium class products for western world. There are increasing trading activities and volume between east and west. The buyers and suppliers need a channel to search target products and business partners. Moreover they require to communicate and trade online directly and conveniently. e-Marketplace appears to be a crucial and effective platform for those trading activities.


What is an e-Marketplace?

In a broader sense, business to business (B2B) e-Marketplace is an online platform where buyers and suppliers come to communicate, collaborate and make business transactions. e-Marketplace caters a large number of participant companies as a community. The main objective of an e-Marketplace is to create a venue, filled with features that allow members to efficiently conduct significant portion of business processes on the Net. e-Marketplaces are also known as B2B trade exchanges. Whether you are primarily a buyer or a supplier, participation in emarketplace can generate enormous benefits to your company - both in cost savings and productivity increase.


Buyers' Benefits


Automate the purchasing procedure

e-Marketplace allow you to send ask for quotes to a prospective supplier, receive quotes, send enquiries, receive enquiries, send purchase orders and receive invoices within the e-Marketplace system. You can virtually consolidate all your procurement processes in one single place. This process of automation brings significant efficiency to you and saves your transaction processing cost. According to Aberdeen Group, a research company, thanks to B2B procurement systems, businesses can reduce these processing costs up to 70%.


Comparison shopping at its best

Since you can see all the suppliers of a particular product, that you are planning to buy, in one place, it is easy for you to see which one among the suppliers suits you best in terms of price, quality, delivery time, geographical location, costs etc.


Reduce sourcing time cycle

You can easily use the search features and browse the products from different industry categories on the e-Marketplace platform. Since most of them employ sophisticated IT technologies to enable users spot the target buying or selling trade leads and products quickly and effectively.


Reduce back-n-forth time with various parties

Most e-Marketplaces allow you to select multiple offers from different suppliers and create purchase orders in one shot and send. Since you handle all your procurement related correspondence from a consolidated working page, you can see right away answers to requests for quote, invoices, etc. This helps you react instantly and reduce you time in document processing.


Community participation

You can receive valuable feedbacks from other fellow buyers, receive industry-related information, build new partnerships and use the networking ability of a community.


Access to trade leads and products' information

Current information of trade leads and products is vital for an accurate buying decision. 24 hours access to supplier's catalog helps you getting most up-to-date information any time you need it.


Suppliers' Benefit


New sales channel

By becoming a member of an e-Marketplace, you open a low cost, highly functional and easy-to-use sales channel for your company. You expose your company and products to a new targeted audience that otherwise would have been untapped to you.

Low customer acquisition cost

Your mere presence in the e-Marketplace might bring you new customers. Since the buyers come to e-Marketplace themselves your cost of getting customers through this channel is relatively low in comparison to other traditional channels.


Improve customer service

Ability to have constant interaction through the e-Marketplace allows you to serve your customers better. You can track the whole ordering process from payment to delivery and bring greater efficiency in customer service. e-Marketplace provider will ensure the platform and service are uninterrupted. So your existing and potential clients can always communicate with you.


Efficient information sharing method

When needed, you can instantly update your catalog and inform your customers about changes. Whether you are launching a new product or having a web seminar, through e-Marketplace you can share the information more efficiently.

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